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Email Marketing Optimization Secrets RevealedEmail marketing optimization begins with proper formatting of your email messages. When you begin your email marketing campaign, you already have a list of names to market to. You probably spend a considerable amount of time and energy in building your list, and you should spend an equal amount of time and energy on how you format your email to maximize your open rate. Keep in mind, even if you format each email perfectly, if you send too many emails, if your emails are of no value, or you press your list too hard to make a sale, you will have an unsubscribe rate that is through the roof! Without proper email marketing optimization, your recipient may not even open your email. You can have the greatest email content the world has ever known, but if you don't have the right ''From" or "Subject" lines, no one will read it. This is the proper way to format your emails: The FROM lineThe first thing your readers will see is your "from" line. If they don't recognize your email address or name, chances are your message will be deleted as junk mail right off the bat. For this reason, you should use an email address that the reader will recognize so he will be more likely to read you message. You shouldn't use your personal email account like AOL or Hotmail as this looks unprofessional and you want them to associate your email with your business.The SUBJECT lineIf you pass the "from" line test and are not deleted immediately, the next criterion has to do with what you put in the "subject" line. You should not try to trick or scam people into opening your email, you may get away with it once, but then every email you send after that is going straight into the trash. Be honest. You should keep it to 50 characters or less and include your company name if it is not in the "from" line.Message TextCongratulations! If your reader gets to your message, you are on the right track! The first things you should do here are introduce yourself briefly, tell the reader how you got his email address and explain the purpose for your email. After that, you can get on with the rest of your message. Just remember to put your most important information at the top of your email so those that use preview mode will see it.You want to establish a connection with the reader and also refresh her memory in case she forgot that she opted-in to your list. You should then try and involve her in your email, ask her questions to find out what is important to her. You may be surprised to find out the answers to your questions. But you will also have a better understanding of the kind of information your readers seek and you should strive to give it to them. You shouldn't try and sell in every email. You are relationship building, which is the foundation for email marketing optimization.If you write to sell in every email, your messages are destined for the junk mail folder. Provide the readers with valuable information so they will look forward to opening your emails in the future and you will be a success.
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