 |
Useful Ezine Marketing Information to Get You Started Today!So you want to advertise in ezines? Good! This ezine marketing information will show you how to start a list of ezines, how to narrow down the list to the best ones to advertise in for your business, and also how to compare ezine advertising costs. So let's get started!
Selecting Your EzinesThe first thing you want to do is to select 20-30 ezines that will be responsive to your ads. You will want to focus on the ones that have subscribers who are interested in your product or service.To get started, brainstorm keywords that people use to search for your type of product or service. You will use these keywords to look for ezines. You don't have to make a list of hundreds of keywords. Just make sure to select a dozen or so that are very specific to your product or service. For example, "tire repair specialist" would be a good keyword if we owned a tire repair and replacement shop. After you have selected your keywords, use a search engine like Google to search for ezines. For each of your keywords, type the word "ezine" after it and put the entire thing in quotes like this: "dog grooming ezine". This example brings up several ezines on dog grooming. Focus on the first 10 or so listings for each of your keywords. If the keyword produces little or no results, it is not a popular enough keyword to spend time on and you should remove it from your list. Your goal is to generate a list of 50-60 ezines from your keyword search. You can also use free ezine search directories like ezine-universe.com. Searching for ezines in these directories is much the same as searching Google or any other search engine. To simplify the process, you may want to consider using the Directory of Ezines to do your search. They supply you with the ezine title, a paragraph, the ezine's circulation, ad costs, how long it has been in circulation, contact info, and more useful information for each ezine. This is not free, but it may be worth looking into for its ease of use and time saving capabilities.
Narrowing the ListOnce you are finished with your keyword search for ezines, it is time to narrow the list down. Visit each ezine in your list and make sure it is right for your product or service. Read through it and see what kind of content it contains. Is the information useful to your target audience? Is your target audience searching for this kind of information?After selecting your ezines, you must make sure you can advertise with them. Not all ezines allow advertisements. The next step in narrowing your list is to find the ones that do. Just search the ezine to find out. Look for ezines that are highly targeted for the best results. Do not just focus on the circulation of the ezine. The ezines with the highest circulation are generally more expensive to advertise in. Before paying the higher cost for advertising in these ezines, it is best to test your ad in the less expensive, smaller ezines first. Once you establish the ad's profit pulling capability, then you can consider running the ad in the more expensive ezines.
Comparing Ad CostsThis last bit of ezine marketing information may be the most useful.The price of ads alone is not enough to compare the cost of advertising in different ezines. You need to put the costs on a level playing field. The best way to compare ad prices is to use this simple formula to determine the cost per 1000 subscribers: Divide the number of subscribers by 1000. (Ex: 5,000 subscribers / 1,000 = 5)Divide the cost of the ad by this number. (Ex: $50 per ad / 5 = $10)You have just found the cost per thousand subscribers. (cost = $10 / thousand subscribers)Do this for the ezines you would like to compare. You can see at a glance how much you pay per thousand subscribers and how expensive each ezine is. Okay! You should be well on your way to starting your campaign! I hope you found this ezine marketing information helpful and wish you the best! Return from Ezine Marketing Information to Ezine Marketing
|
