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Online Article Marketing is a Must DoOnline article marketing has become increasingly popular in recent times because of its effectiveness. Article marketing has replaced its predecessor, portal sites, quite effectively. Articles provide something that those sites never did, high quality information that the consumer is looking for. Portal SitesIf you remember, In the early days of internet marketing, marketers used portals to advertise their many products and services. A portal is basically a page of links to more information. Through the search engines, folks looking for a home business or work from home opportunity would stumble upon these portals rather than an actual website.Little explanation was given on these portals about the business opportunities they expected searchers to join. The portals were simply a way to redirect hits to a website. No effort was given to marketing the business on these portals, they were just a bump in the road. The result was that many, if not most, consumers wound up frustrated in their search for that perfect home business to propel them toward their dreams and they would give up their search. Portal Sites DownfallDue to the frustration of these consumers, search engines became fed-up with these portal sites. The hits that these portals strived to get soon dropped off to nothing. Search engines now prefer to give rankings to sites that actually provide high quality content and articles that are rich in keywords and appeal to visitors. Thus the notion of online article marketing was born!Article Marketing SuccessToday, article promotion targets search engines and consumers. The concept has been so successful that companies are relying more and more on articles to promote their products and services and so should you!The concept is simple: a consumer who is looking for a product or service types in a search phrase or word into a search engine and the search engine offers them the most relevant websites for them to view. If you are serious about your online article marketing, one of these could be your article! In the past, some scam artists have attempted to trick the system by packing a bunch of keywords into a web page that was basically gibberish to get high rankings. It used to work. Now, search engines look for contextual relevance within the framework of the topic and relevance to the industry that topic belongs to. So long scammers! As long as your articles provide answers to your readers questions, you win! By only looking for relevant sites in this manner, search engines are able to weed-out sites that are obviously just sales pitches that contain little to no information that is of value to the consumer. The most common offenders are home business related sites, including multi-level marketing sites. A number of these sites contain tons of testimonials where folks claim to be making millions of dollars, but never mention how they are making it! They expect you to join without telling you what you are joining! Ludicrous! If you write informative articles that provide a service to the reader and at the same time, explain the nature of the business, you will prove yourself worthy of the search engines attention. This will get you much better search engine rankings in the long run and your online article marketing will be successful. Both you and the consumer win! He gets the info he was looking for and you get the rankings you deserve!
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